Affected by the downturn of the macro economy, many small and medium-sized manufacturing enterprises in China have been in a development dilemma in recent years. However, a large number of German-owned small and medium-sized manufacturing ��hundred-year-old stores�� focusing on sub-sectors have been on the Chinese market all the way up, with good returns.

The "Economic Information Daily" reporter recently entered the "Sino-German SME Cooperation Demonstration Park" in Taicang City, Jiangsu Province, to explore the secret behind the "one-hundred-year-old shop" of German-funded small and medium-sized manufacturing: the development of enterprises is not greedy, adhere to and deepen Segmentation field; government and enterprise resonance work together to cultivate "artisan spirit." Seeing the micro-knowledge, it has brought profound enlightenment to the upgrading of China's manufacturing industry.

The product is not afraid of "fine" and "small"

"We did not feel the impact. Last year, sales increased by 50% to 110 million yuan. This year, it is estimated to be 160 million yuan." Faced with questions about whether the economy is affected by the downturn, Yijiete Fastener System (Taicang) Co., Ltd. And engineering director Mike Frank said that because of the first-class products, Yijiete's quality customers in the Chinese market have been expanding in the past two years. In the company's product showroom, the reporter saw Mike's "first-class products" - a seemingly inconspicuous screw, from construction screws to electrical screws, to automotive screws, aircraft screws. Mike Frank told reporters that as an ordinary German family-owned company, Yi Jiete has been deeply involved in the field of screw parts for more than 90 years. "The screws are small, but the products are not low-end. Our newly developed body fastening screws are groundbreaking. Replaced the body welding process, will be fully applied in the new generation Audi A8 sedan."

Kern Ribes is the first German-owned company to establish a factory in Taicang. ��Our products are more traditional, just springs.�� Zhang Weiwei, general manager of Kern Ribbs China Business Group, has been expanding the field of springs for more than 120 years without blindly crossing the border. ��The first two years, China The automotive plastic parts market is growing rapidly. We want to make plastic parts, but the German boss said that there is a lack of technical accumulation in this field and it is determined not to touch."

Thanks to long-term focus and accumulation, Kern Ribes is now at the forefront of several spring parts market segments. The global market share of automotive seat belt coil springs is 70%, and engine springs have become Bosch. A core supplier of multinational companies such as Schaeffler. ��The company��s sales in China are growing at an average annual rate of more than 30%.�� Zhang Weiwei said that the spring products for China��s high-speed rail contact network have also been developed, and the market prospects are promising.

Feng Yuliang, deputy director of the Economic Development Zone Management Committee of Taicang City, said that the biggest feeling of dealing with German-funded enterprises for more than ten years is that they are not greedy, the market is hot again, and they do not blindly expand the scale or cross-border, but keep a small field. Fine, deep, and thorough, and a number of "hidden champions".

Create an atmosphere to support special manufacturing

During the interview process, these German-owned manufacturing enterprises, which have lasted for a hundred years, all mentioned the importance of social atmosphere and government guidance mechanism.

��Although the German service industry has become more and more popular in recent years, the manufacturing industry is still the most popular.�� Mike Frank told reporters that for many years, the German government not only concentrated on preferential measures to support technology-based start-ups, but also strongly supported traditional manufacturing. Innovation and upgrading of the industry. For example, the production of screw parts requires electroplating. The traditional electroplating operation often brings water pollution. The company has effectively solved the pollution problem by innovatively applying green technology. The German government not only awarded the green development award, but also gave 30% of the subsidy. But in China, we see that the government is more serious about polluting the traditional manufacturing companies, rather than assisting them in upgrading and solving problems."

Mike Frank said that the German government also pays special attention to guiding manufacturing companies to develop in a professional, precise and high-tech direction. In the formulation of various enterprise rankings, industry associations, unlike China's top 100 companies, are ranked according to the size of their turnover, but are judged according to the technological innovation level and market share of the company, ranking top and winners. Often it is not the largest, but the most active technological innovation. "In this atmosphere, companies will not pursue simple and large-scale, but stick to the 'artisan spirit' and compete to accumulate and innovate in technology."

The support of a strong team of skilled workers is a strong cornerstone of German manufacturing. Marcus of EMAG Machine Tool Company said that in this respect, the German government spares no effort to invest, not only has a complete dual system education system, but also encourages and supports enterprises to continue training for workers. Even during the international financial crisis, the German government subsidized companies to retrain workers who were temporarily on the job.

��After setting up factories in China, we found that there are a lot of labor here, but there are very few skilled workers who can meet the needs of enterprises. Therefore, we have established our own technical schools. The German government will subsidize tens of thousands of euros per year, and the German Chamber of Commerce will provide some Professional training programs and teachers," Marcus said.